For years, I’ve been teaching and writing about performance, architecture, and modern WordPress. Along the way, one thing became clear: there’s a real need for a focused place where people who work with WordPress seriously can level up together. Not a forum. Not another Discord. A guild.
The Within WordPress Guild, or The Guild for short, is built for people who already work with WordPress and want to make better decisions by understanding how things actually work under the hood.
Whether you build with page builders, work in an agency, run WooCommerce stores, or write custom code, the common thread is not how technical you are. It’s that you care about doing good work, understanding tradeoffs, and staying sharp in an ecosystem that keeps evolving.
Inside The Guild
The Guild will be home to a host of different learning opportunities. It’s a place where we can exchange ideas, learnings, and knowledge that really matters and goes deeper than the average advice out there.
The Guild will become the central place for serious WordPress Builders and Developers who want more than surface-level advice.
It will host layered learning opportunities, from focused courses and deep technical breakdowns to structured discussions that unpack real decisions made in real projects. Not trend-driven takes. Not recycled Twitter threads turned into “frameworks.” Not generic growth hacks dressed up as expertise.
The Guild is designed to reward depth. It creates space for thoughtful exchanges, practical experience, and shared lessons that come from doing the work, not commenting on it. Members will be able to explore concepts beyond the constraints of quick content, challenge assumptions, pressure-test ideas, and refine how they think about building with WordPress as a system.
This is where we examine why something works, when it breaks, what trade-offs exist, and how choices compound over time across the many different disciplines across our ecosystem.
The following is what will live inside The Guild.
- Monthly deep-dive sessions on architecture, workflows, performance, and real-world tradeoffs
- Growing collection of micro-courses, mini-lessons, and frameworks focused on practical understanding
- All current and future Within WP courses are included
- A structured guild environment designed for learning, discussion, and clarity, not noise
- A WordPress Release Labs that unpacks what new WordPress versions actually introduce and what changes in practice
- A dedicated space to all things “WordPress & AI”.
- A place to share your Wins & Lessons
Over time, it will expand with additional learning formats, new topic spaces, collaborative discussions, and structured pathways that connect skills across disciplines. The goal is simple: build a place where knowledge compounds, conversations elevate the craft, and serious builders sharpen each other.
The Guild is intentionally opinionated, focused, and designed for depth. Learning is largely self-directed but grounded in guidance and shared experience you can trust.
Alongside The Guild, there will also be an annual IRL event, CraftersConf. It’s very much in the same spirit, focused on craft and depth, but it stands on its own. More on that later.
The Guild will be a paid, annual membership and will open once the foundations and first courses are in place.
Join the list
If this sounds like the kind of place you want to be part of, you can leave your email below. I’ll reach out when The Guild has opened.
No spam. No launch theatrics. Just updates when The Guild is ready.